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Chokeberry juice from Podlasie – a bio-hit in China
Programme is co-fund from the European Union resources from European Regional Development Fund under the Intelligent Development Operational Program in 2014-2020.
Priority axis 3. Support for innovation in enterprises
Measure 3.3 Support for the promotion and internationalization of innovative enterprises
Measure 3.3 Support for the promotion and internationalization of innovative enterprises
Sub-measure 3.3.3 Support for SMEs in the promotion of product brands - Go to Brand
Application no .: POIR 03.03.03-20-0008 / 17
Project title: "Podlasie chokeberry juice - a bio-hit in China"
The applicant focuses the promotion of its brand and offer on the powerful Chinese market through participation on events and exhibitions and national information stands:
- SIAL China 2018 Shanghai– 16-18.05.2018
- International Food & Ingredients Fair w Guangzhou – 15-17.06.2018
- Agriculture Fair Chengdu / Sichuan economic mission combined with meetings with contractors and organization of the show. November 2018
- Anufood Pekin 2018 – 21-23.11.2018
- SIAL China 2019 Shanghai – 14-16.05.2019
- HKTDC Food Expo 2019 – 15-17.08.2019
As part of the information and promotion activities, promotional materials will be prepared according to the Competition Regulations: gadgets, folders, leaflets. A new website dedicated to the Chinese market will also be prepared.
In order to internationalize on the Chinese market, the applicant will use consulting and training services provided by an operator selected in a competitive manner and meeting the requirements of the Competition Regulations and the applicant’s assumptions. The company bases its current promotional strategy on many years of export experience.
Market research was carried out as to the selection of trade fairs, expenses related to their organization, and sources of data on the costs of this project were collected on the basis of offers of travel agencies, trade fair organizations and their websites,also industry chambers of China.
Purpose of the project:
The applicant's goal is to export certified organic products on the prospective market in China through cyclical participation in fairs and economic missions in 2017-2019.
The result of the project will be the signing of 6 contracts for the sum of estimated sales cumulatively in the period 2017-2021 PLN 1,000,000, including 70% on the Chinese market, which will significantly increase the sale of export products in the coming years and will strengthen the company's position in China and start on other prospective markets.
It will also have a direct impact on generating new job places and increasing the company's income, which the company will spend on creating new and improving existing chokeberry products, including this juice.
As a result of the project, the applicant will increase export sales to over 1 million PLN, calculated cumulatively in the period 2016-2021, and sales on selected prospective markets to 700 000 PLN.
The total cost of the project is : 695,673.00 PLN
Co-financing of the project from European Funds amounts to : 502,520.00 PLN